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When we are on site, the camera writes the first entry: the time, the device, sometimes even the lens, and it puts a digital marker on the file.
Insights / 15 September 2026 / 3 min read
Content Credentials: proof your project photos are real.
Feeds are flooded with AI images and altered video, and trust is at an all-time low. In a world that no longer believes what it sees, this is how you show real people, real work and real proof.
Is that actually their work?
It is the question people ask themselves now. They are on their phone, scrolling Facebook or wherever they have just seen your latest job, and they have been fooled often enough to check. So the real question is: what can we do to prove this is your people and your work?
There is now a standard for exactly that. It is called C2PA, better known as Content Credentials, and it exists to prove where a photo or video came from. We make it standard on everything we deliver.
The record travels with the photo.
A Content Credential is a small, signed record that lives in the file. The big camera makers, Adobe, Google and Microsoft are behind it, and it gets built up in four stages, from our camera to your customer.
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Cropping, straightening and colour are added to the record, not hidden from it. If a tool used AI for anything, that goes in too. Video works the same way through every stage of the edit.
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The photo goes up with its record intact and a small CR mark appears on it. The same file carries the same record onto Google, into social and into anything we build for you.
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They tap the mark, see who took it and when, and see that nothing was generated. In a world of AI and “is this real?”, that is going to matter more every year.
What your customer sees.
A small mark in the corner of the photo. They tap it, and a panel opens. No watermark, no logo, no line saying “real photos”: a record anyone can check, attached to the file itself.
- Captured by
- Red Ox Digital
- Captured
- 12 September 2026
- Edited by
- Red Ox Digital
- Published by
- Your business
- AI generation
- None recorded
Content Credentials
Google reads the same record in search, under About this image, and LinkedIn shows the mark on any photo that carries one. Anyone can check a file themselves at the standard’s own verify page.
Real work, on the record.
We come to site, we photograph and film your work, and the record goes with it. Your customer can see what they are looking at, and trust it.
Project photos your customers can checkThey always know it is not AIA library that keeps its record everywhereBefore-and-after that holds up as proofReal people, real work, real proof
Questions worth asking first.
01
Yes. The record lives in the file, not the website, so it goes onto Squarespace or Wix with the photo. Some builders strip it when they compress an image, so we check every photo after upload. On the websites we build, the mark is always there for your customers to see.
02
We say so, and the record says so too. Taking a bin out of a driveway or a power line out of the sky is listed as an edit. To your customer it reads as a real job that was tidied up, which is exactly what it was.
03
Yes. The credentials work the same way in video, through every stage of the edit to the final cut, so a customer can check the film the same way they check a photo.
Dakabin-based / On site across Brisbane
Where are you working next?
Tell us where the next job is and when it will be ready. We will come to site and capture it properly.